Kids today


Kids today is a toy store for circus themed games for children. The store takes inspiration from the circus world, and brings it in its new and progressive form to city life. 

The basis of the branding was using basic shapes that characterize the circus world, disassembling them while creating a new circus world that is young and attractive for kids and adults as one.  

In addition to that, the branding is influenced by the location of the store in Tel Aviv and that is why I chose to use familiar places from the city in the language of the brand.


Figma | After Effects | Illustrator | Photoshop | Print

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